Athabasca subsidiary rebrands and launches new website

Athabasca Minerals subsidiary Aggregates Marketing has rebranded as AMI RockChain and has launched a website to recharacterise the business.

Athabasca says the website improves data collection and data management and facilitates scalability for future geographic expansion.

Robert Beekhuizen, CEO of Athabasca Minerals, says: “The rebranding of Aggregates Marketing Inc. to AMI RockChain Inc. is an important next-step in the progressive evolution of AMI’s diverse portfolio, and brings a more succinct profile that aggregates suppliers, buyers, transporters and stakeholders can identify with.”

Additionally, AMI Rockchain has strengthened its customer service with integrated quality control, quality assurance, and safety programmes.



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