CarbonCure establishes advisory council to identify industry needs

CarbonCure Technologies has launched a council to bring together perspectives of concrete and cement leaders to identify current and future industry needs.

The CarbonCure Industry Advisory Council is comprised of seven members:


Rob Niven, chief executive officer & founder, CarbonCure Technologies

Niven has the goal of making concrete sustainability both profitable and easy for the industry. Under his direction, CarbonCure and its partners are achieving their mission to reduce 500 megatons of carbon dioxide (CO2) emissions annually.

Niven says: “The Industry Advisory Council will help CarbonCure enhance our customers’ competitive position through improved economics and sustainable products.”


William C. Holden, chairman, CarbonCure Industry Advisory Council

Holden helps guide CarbonCure on the issues that matter most to today’s concrete producers. He has more than thirty years of executive and general management construction materials experience in aggregates, ready mix, masonry products and building materials. As a member of CarbonCure’s board of directors and formerly interim vice president sales at CarbonCure, Holden brings a thorough understanding of CarbonCure’s technology and value propositions to the Council.

Holden says that the members of the Council were chosen because “they are trusted and responsible individuals who have been very successful in the industry over the years and have supported the industry with their time, their gifts and their companies.”


Jamie Gentoso, chief executive officer, US Cement, LafargeHolcim

Jamie Gentoso provides a global perspective in helping CarbonCure position its value proposition to serve the entire concrete value chain. Prior to assuming her current position, Gentoso was responsible for the concrete admixture division at Sika, an international construction products company. She is a professional engineer and is based in Chicago.

Gentoso says: “I truly believe that concrete is the best and most durable building material, but our industry must work to find ways to minimize our impact on the environment. The utilisation of CarbonCure is one method by which concrete producers can reduce their impact and I am excited to work with the CarbonCure team to continue to drive technologies that achieve the goal of carbon footprint reduction.”


Bob Haldrup, president, Irving Materials north division

Bob Haldrup is the president of the North Division of the family-owned Irving Materials (imi), which has 155 active ready mix locations spanning through the states of Indiana, Ohio, Kentucky and Tennessee. Founded in 1946, imi has been at the forefront of concrete innovation, including the development of the front discharge concrete mixer that is now an industry staple. In January 2019, imi announced the adoption of the CarbonCure Technology across 15 of its concrete plants.

Haldrup says:  “I look forward to sharing my experiences with them and helping to move this innovation into the broader market, connecting more customers with this sustainable solution.”

Steven Cox, vice president of business development, Command Alkon

Cox provides insight into the sales and customer service needs of the concrete industry. He brings additional concrete sales experience as the former North American sales director for WR Grace’s concrete admixture business.

Cox says: “This is a great opportunity to be affiliated with an innovative, high-growth company that improves its customers’ concrete performance while reducing the carbon footprint of every cubic meter they produce.”

Jeff Davis, Former Vice President, US Concrete

Prior to his current role, Davis served as vice president and general manager of US Concrete’s northern California business units, including Central Concrete. Under his direction, Central Concrete capitalised on emerging industry trends, becoming a leader in low-carbon concrete solutions, developing high performing and low-carbon mixes. In addition, Central Concrete was a founding member of the Carbon Leadership Forum and actively participates in legislative actions to streamline the adoption of sustainable technologies, products and processes.

Davis says: “Today, the design community is actively working to transform the built environment by reducing its carbon footprint without sacrificing performance. CarbonCure’s technology delivers ready mix producers a significant opportunity to meet these requirements and accelerate this sustainable transformation.”

Alan Wessel, president, Thomas Concrete

Under Wessel’s direction, Thomas became the worldwide leader in the production of concrete made with CO2. The company is also a member of the CarbonCure Xprize Team, and has supplied over 1 million cubic yards of concrete made with the CarbonCure Technology to construction projects, resulting in over 25 million pounds of CO2 saved.

Wessel says: “Helping influence CarbonCure’s strategic direction, growth and customer offering is a natural step for me and it fits well with the core values at Thomas Concrete. I firmly believe that doing the right thing—socially, environmentally and financially—is the right way to run a business over the long-term, which clearly aligns well with CarbonCure’s future.”



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