Cemex has set up an organisation called Crecimientos (Growth) to help low income people set up new businesses.
The main goal is to support more than 1 million low-income people during the next two years by creating new business models with a high social and environmental impact in the Latin American and Asian countries where Cemex operates.
Cemex has partnered with the Grameen Creative Lab, a social enterprise founded by Nobel Peace Prize Laureate, Muhammad Yunus.
Cemex and the Grameen Creative Lab will form Empowerment, the first social business of Crecimientos, which will be a new model to promote family-owned businesses.
During the first year, this family business model will be developed with a focus on housing and basic services, designed to stimulate local economies, improve capacities and strengthen the role of women. During 2015, two pilot projects will be conducted with families from urban and rural areas.
“Cemex contributes to the development of the countries where it operates through innovative and sustainable solutions for the construction industry that offer a better quality of life and access to greater opportunities for families,” said Fernando A Gonzalez, chief executive, Cemex.
Cemex has implemented several inclusive and social business models, such as Patrimonio Hoy, Mejora Tu Calle, Centros Productivos de Autoempleo, ConstruApoyo, Ecotecnias, and Programa Integral de Autoconstruccin Asistida.