Christopher J Darnell (pictured right) is the new managing director, customer and product strategy, at the American Concrete Institute.
Darnell help to improve “the member and customer experience by aligning institute products and services with user expectations, market demand, and communication channels”, part of the institiute’s aim of “being more efficient, agile, and effective,” it says.
“Chris’ depth of experience combined with the vast knowledge of ACI’s nearly 20,000 members will move us collectively toward the vision of everyone having the knowledge needed to use concrete effectively to meet the demands of a changing world,” said Ron G Burg, executive vice president, American Concrete Institute.
Darnell received his Bachelor of Science in Business Administration from Central Michigan University in Mount Pleasant, Michegan, US. Darnell has worked at the institute for nearly 30 years, with experience in member services, certification, process improvement, and the ACI Foundation’s Strategic Development and Concrete Research Councils.
Darnell served as executive director of the American Shotcrete Association (through ACI’s subsidiary Creative Association Management) and most recently as ACI’s director of website strategy and content.
American Concrete Institute