How good is your pricing strategy & how well does your sales team apply it?

Did you know that aggregates companies often leave at least 5% revenue on the table? That is a big number for any size of organisation – in a report from our sister title Aggregates Business

Keeping both investors and customers happy in terms of return on investment and competitive pricing can appear to be conflicting interests.  The challenge is to find a way to see them as complementary and to what extent.

Our previous feature outlined how Economic Value Added (EVA) is being used by many leading companies to assess their financial performance.

This is where accurate pricing comes in, because pricing has a huge impact on total revenue and is a key component in a company’s profitability.  But how much time, effort and structured thought are you placing on this obvious driver for a healthy P&L and, eventually, a healthy balance sheet?

Why not find out just how your business is doing in terms of pricing strategy? Take the small quiz at the end of this article and get a set of personalised results along with an overall ranking of where your organisation sits as far as pricing maturity is concerned.

SIGN UP NOW for our specially commissioned series of free Management Masterclass features NOW and find out how to avoid the “Six Deadly Sins” that will stunt your company’s growth opportunities and destroy its profit margins.

Compiled by a team of leading industry experts, the Six Deadly Sins series distils their 100+ years of experience into best practice across all the critical metrics of running an aggregates business. Contact them at:

Take the quiz here and find out if your pricing strategy passes the test.


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