(CAMBRIDGE, MA) — Grace Construction Products is focusing on “Changing the Color and Texture of Concrete” by launching a website dedicated to showcasing the beauty of decorative concrete. The new site, www.gracedecorativeconcrete.com, promotes the design and aesthetic options now available with color and surface finishes.Easy to navigate, the website has separate areas for homeowners, architects and specifiers, and contractors. A comprehensive Photo Gallery illustrates ways that decorative concrete adds color, style and a distinctive look to driveways, pool decks, patios and walkways. The site also features a color selector for easy reference. Helpful links direct visitors to concrete producers in their area through the “find a colored concrete producer” locator.In addition, the “Contractors” section explains the advantages of integral liquid pigments and contains downloadable information including Grace’s Top-Cast Decorative Finishing Guide to a Contractors Guide to Colored Concrete that addresses everything from site preparation to tips for finishing colored concrete. “Concrete has always been recognized as a durable building material. Our goal is to advance awareness of the beauty and style that decorative concrete imparts to a project. Integral liquid pigments and admixtures developed specifically for decorative concrete are truly changing the way everyone – from homeowners to architects and contractors – are viewing concrete,” said Craig Merrill, Business Director, Concrete Products, Americas at Grace.Headquartered in Cambridge, Massachusetts, Grace Construction Products, a business of W.R. Grace & Co. (NYSE: GRA), is a world-leading manufacturer of technically superior concrete admixtures and fiber reinforcement that make concrete stronger, longer lasting, crack resistant, stress resistant and cost efficient. The company also manufactures products for architectural concrete, cement processing additives, fire protection, firestops, waterproofing and masonry products, and has more than 125 plants and sales offices around the world.
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