Grupo de Oro and LafargeHolcim launch Holcim Fuerte brand in Mexico

Grupo de Oro and LafargeHolcim Mexico have launched Holcim Fuerte branded cement.

The development of the new product commenced in 2012 and has been tested in different projects prior to its commercialisation. The new cement is targeted for builders laying foundations and reinforcing walls and beams, according to Quadratin.

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