KPI-JCI, Astec has a new website allowing dealers and producers to easily access information, whether in the office or out in the field.
The new site was launched at its National Dealer Conference in Yankton, SD. The site was designed to match the company’s new look, which aligns with Rocky, the company’s iconic mascot. The company also created a new section called InMotion, which highlights customer success stories and features video testimonials and operational photos.
“InMotion allows our customers to share how they have increased efficiencies, saved money, reduced downtime and built relationships with local distributors,” said marketing manager Melinda Schweitzer. “It also allows site visitors to search by market and learn how our comprehensive product offering is transforming operations all around the world.”
“Optimizing the website for any device or screen size was an important factor in building a new website,” she said.
“We also wanted to simplify the design and make the site easier to navigate. Our producers and dealers expect us to communicate with them in the simplest, most effective manner possible, and our new Web site design allows them to easily access all of the information they need to be successful with our equipment.”