Lafarge re-launches Kumanga cement

(Malawi, Africa) — Lafarge Portland Cement, the country’s major cement manufacturer, yesterday re-launched one of its products Kumanga Cement during a function in Blantyre where the company also drilled customers on how to use the product to get the best results.Lafarge general manager Sjoerd Grueter said due to Kumanga’s rapid growth, the company decided to help customers with proper product application knowledge through workshops, product brochures and subsequent re-launch.”At Lafarge one of our objectives is customer satisfaction through the provision of products that meet and exceed customers’ expectations. We believe that such workshops will help customers gain full benefits from our Kumanga Cement product if properly applied and hence attain very high level of satisfaction.””We believe that in some cases Kumanga Cement has been misused due to lack of product usage knowledge and the re-launch is one way of addressing this gap,” he said.Kumanga Cement was initially launched in 2002 and enjoys about 20 percent of the country’s construction market share.On the other hand, Lafarge marketing manager Nestor Msowoya noted that of late the company has been facing a lot of problems due to counterfeit manufacturers.”We have had cases of people loading counterfeit cement in our [used] cement bags and making them available to the market as a product from us.””We would like to assure our customers to refrain from buying from unknown and untracable sources and to request receipts everytime they purchase our product so that we are able to trace these fake manufactures,” he said.Msowoya added that his company has been working together with the Malawi Bureau of Standards and the Police to curb the problem but was quick to express dissatisfaction over the nature of punishment given to offenders when they are caught.”We have had incidents where we caught people re-packing cement in our bags but they are only told to pay K1,000 which is very little,” he said. by Taonga SabolaSOURCE: www.nationmalawi.com

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