LafargeHolcim launches cement campaign in Brazil

Brazil: Cement group LafargeHolcim has launched a promotional campaign for its Maua cement brand in Brazil.

The campaign, launched in Rio de Janeiro with the concept Orgulho de Fazer Bem Feito or Proud of doing things well, will include radio spots and outdoor advertising in addition to point-of-sale material.

The campaign also includes a radio competition that will award smartphones to eight winners.


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