NSSGA chooses winning slogan for seat belt safety campaign

The National Stone, Sand & Gravel Association (NSSGA) has chosen “Why risk it? Just click it!” as the winning slogan for its seat belt safety campaign.

The winning entry was submitted by Johnny Farley, plant manager at the Cross Plains Quarry of Rogers Group. The new graphic incorporates the seat belt safety slogan and will be used in collateral and messaging across our membership.

Michael W. Johnson, NSSGA CEO, says: “Safety is a top priority for our industry. NSSGA represents over 100,000 men and women who produce the essential raw materials found in every home, building, road and bridge across the country. Our members place great importance in the need to reinforce the wearing of seat belts on the job. We felt there was no better way to get that message across than to engage our workforce in naming the campaign.”

The seat belt safety campaign slogan will be incorporated into messaging and graphics to be available for member company facilities. Farley will be recognised for his winning entry at NSSGA’s Legislative & Policy Forum, to be held in Washington, DC from 18-20 November.



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