PCA launches ‘Shaped by Concrete’ educational campaign

The Portland Cement Association (PCA) has launched an educational campaign to increase awareness of the sustainability, resiliency and durability of concrete made with cement.

Mike Ireland, president and CEO of PCA, says: “Concrete is the most durable, resilient, available and affordable material in the built environment, supporting sustainable economic, social and environmental development priorities, and the Shaped by Concrete campaign is how we’ll tell that story to stakeholders and partners.”

PCA says the campaign will explore how construction materials make communities and cities better. It will also focus on meeting sustainable development goals, decreasing costs from natural disasters and assisting societal challenges such as the US housing crisis, the association adds.

Tom Beck, PCA chairman at Continental Cement, says: “From national security concerns to durability and safety in the face of natural and man-made disasters to enabling economic growth, cement and concrete make our communities more resilient. Shaped by Concrete’ will help our industry show these important benefits and ensure cement and concrete continue to keep our nation safe, secure and prosperous.”

Jeremy Gregory, executive director, concrete sustainability hub at the Massachusetts Institute of Technology, says: “The industry has made major progress toward making concrete more sustainable, and it continues to push the boundaries of energy efficiency and emissions reductions through new research, technology and innovations. Concrete will play a critical role in further decarbonisation of the built environment.”



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