Ritchie Bros and Caterpillar partner in new alliance

Ritchie Bros and Caterpillar have launched an alliance, originally announced in 2016, following the Ritchie Bros acquisition of IronPlanet, an online heavy equipment sales site.

The alliance is also expected to strengthen Ritchie Bros relationship with independent Cat dealers

Under the alliance, Ritchie Bros will become Caterpillar’s preferred global partner for live onsite and online auctions for used Cat equipment, and will complement existing offerings within Cat dealer channels.

Ritchie Bros will provide Caterpillar and its dealers with access to proprietary auction platforms, software and other value-added services, enhancing the exchange of information and services between customers, dealers and suppliers.

The alliance is also expected to strengthen Ritchie Bros relationship with independent Cat dealers around the world by providing them enhanced and continued access to a global auction marketplace to sell their used equipment.

“Ritchie Bros is proud to enter into this historic alliance, which will strengthen our relationship with Caterpillar, its dealers and end users, as well as help expand our global reach and footprint,” said Ravi Saligram, chief executive, Ritchie Bros.

“Our marketing capabilities, unrivaled suite of technology and powerful multi-channel transactional platforms will add tremendous value and make us a trusted strategic partner to the Caterpillar family.”

The alliance is expected to deliver benefits to both companies, independent Cat dealers and their respective customers, accelerating the delivery of Caterpillar’s connectivity offerings to improve customer fleet utilization.

“Caterpillar currently has the largest connected industrial fleet in the world and the strategic alliance with Ritchie Bros will help strengthen this key element of our digital strategy,” said Rob Charter, group president, customer and dealer support, Caterpillar.

“Through this alliance, we will now be able to retrofit used Cat assets with new technology. Combined with connected new equipment, the data captured from these machines will help improve our customer’s productivity through our Cat Connect Technologies and Services.”

The strategic alliance between Ritchie Bros and Caterpillar will have an initial five-year term.  Prior to the acquisition, Caterpillar and its dealers owned a minority position in IronPlanet.

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