Cemex UK has launched a new book with the International Union for the Conservation of Nature.
The IUCN Red List: 50 Years of Conservation seeks to raise awareness of the most threatened species around the world, and to guide conservation action and policy decisions now and in the future.
This is a book which uses the power of photography and words by environmentalists to promote preservation and conservation.
President of Cemex UK, Jesus Gonzalez, said: “The Cemex conservation book initiative has become an integral part of our strategy to help conserve natural resources in today’s world, where there are shortages of raw materials and global pressure on energy supply. With the help of IUCN, and other conservation partners, such as the RSPB, we work together to provide ever more sustainable solutions.”