Volvo Construction Equipment has launched a campaign, Building Tomorrow, to promote a more sustainable future.
The campaign runs throughout 2017 and is supported films profiling Volvo customers using its mchines in an array of innovative construction projects.
“To build the world we want to live in’ is an ambitious statement, but one that brings alignment and purpose to Volvo CE’s sustainability ambitions,” says Martin Weissburg, president, Volvo Construction Equipment.
In this area of Sweden, the winter sees temperatures drop to -40ºC. Since 1989, the Icehotel has been re-built every year, with help from Volvo machines, using ice harvested from the nearby Torne River.
This year, the hotel takes its sustainability initiative to a new level using solar power to cool the ice. “We chose to feature the Icehotel in the brand campaign because it embodies the Swedish heritage of the Volvo brand. It is an innovative project, representative of its distinctive national culture, and above all, supports the Volvo CE purpose, ‘to build the world we want to live in,’ says Bill Law, senior vice president, corporate communications at Volvo.
The film series culminates with a final brand film, Good morning tomorrow, which profiles a range of customer success stories, all endeavouring to build a better future for society.
“As a result, the campaign promotes Volvo customers’ businesses, and, we hope, motivates others to work towards a sustainable future too,” says Niklas Nillroth, vice president environment and sustainability, Volvo.
“The world is transforming, customer requirements are changing, and with this human-centric approach we want to show how Volvo will continue making a difference for people everywhere, now and in the future,” says Bill Law.
“We believe in a sustainable future. And together, with our customers, we are turning this belief into a reality.”