A switch from TV advertising to digital advertising, precisely, connected TV advertising is one of the most crucial factors bringing an impact on the expansion of the advertising software market 2020.
The advertising software allows ad creation software and video ad making tools, which assists in proposing collective and creative advertisements. Increasing internet penetration and smartphone usage is additionally affecting the expansion of the advertising software market. But, at the same time, data privacy and security concerns are acting as an obstacle to market expansion. The market offers opportunities from the expanding adoption of cloud-based services and the implementation of artificial intelligence or machine learning algorithms with the advertising software. The advertising software market is estimated to bring an impact on developing technologies such as AI, ML, and IoT.
Market Research Future (MRFR) has segmented the advertising software market on the basis of solution, deployment, software type, advertising type, advertising platform, vertical, and region.
By solution, the advertising software market has been segmented into Ad server, search engine optimization, data management, Ad exchanges and verification, and others. Among these, the data management segment is expected to dominate during the forecast period as it allows businesses to identify the audience segments, which can be used to target specific users and contexts during the online advertising campaigns.
By deployment, the market has been segmented into on-cloud and on-premise segments. Among these, the on-cloud segment is projected to grow with the fastest CAGR owing to scalability, flexibility, mobility, increased collaboration, and cost-effective features offered by the cloud platform, which increases the demand for cloud-based advertising software solutions.
By software type, the market has been segmented into programmatic and non-programmatic. Among these, the programmatic advertising software segment is expected to register the highest CAGR due to the transparency and real-time data and insights offered by the programmatic software. It also increases the audience reach, greater targeting capabilities, and increases the efficiency of the advertising campaign.
By advertising type, the market has been segmented into search Advertising Software Market , video advertising, e-mail advertising, and social media advertising. Among these, the search advertising segment is expected to dominate the segment during the forecast period as the search contributes maximum among all ad avenues and is totally intent-driven. The software for display advertising is also expected to have a significant market share.
By advertising platform, the market has been segmented into web-based and mobile-based. Among these, the mobile-based segment is expected to exhibit the highest CAGR due to the rising adoption of smartphones and in-app advertising.
By vertical, the market has been categorized into BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, IT and telecommunications, travel and hospitality, and others. Among these, the BFSI segment is expected to dominate due to the high spending of BFSI enterprises on advertisements over digital media.
By region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America has been further segmented into the US, Canada, and Mexico. Europe has been further segmented into Germany, the UK, France, Spain, and Italy. Asia-Pacific has been sub-segmented into China, Japan, India, South Korea, and Australia. The rest of the world has been further classified as the Middle East and Africa and South America..
As per the Market Research Future (MRFR) reports, the following countries have been analyzed for the advertising software market: Mexico, Canada, the US, in North America. Germany, Italy, the UK, Spain, France, in Europe. China, South Korea, Japan, India, and Australia in Asia-Pacific. In the rest of the world, the Middle East and Africa and South America region have been analyzed.
North America presently leads the global advertising software market and has acquired considerable market share. Owing to the existence of major competitors in the market, investing large amounts in the research and development activities to establish the advertising software with modern abilities for propelling the operational results of advertising tasks. The North American region is one of the early adopters of technology, has proficient expertise, and experiences a rise in the adoption of modern technologies such as connected TV and video on demand and among others. The European market is also estimated to have a significant share in the market. The rising number of initiatives taken by the European government to adopt and promote cloud-based services and increased expenses in spending among European countries such as the UK, France, Italy, Germany, and Spain are affecting the market expansion in the regional market.
Asia-Pacific is estimated to be the fastest-expanding regional market during the review period. China and Japan are among the top nations which invest immensely, in the Asia-Pacific region. It acts as a great factor which is driving the market growth in the region. Rising demand for digital advertising and associated services is additionally affecting the market expansion, positively. The worldwide advertising software market in the rest of the world is also estimated to rise at a significant rate during the assessment period due to the increasing demand for offering personalized advertising services to the customers..
The Global Advertising Software Market is expected to be a growing market in the coming years owing to the presence of numerous large players active in the regional market. Criteo S.A. (France), Google (US), MediaMath, Inc. (US), Adobe Systems Inc. (US), AppNexus (US), AdRoll (US), The Trade Desk (US), Comcast Corporation (US), Amazon.com Inc. (US), Oracle Corporation (US), dataxu (US), Adform (Denmark), Neustar (US),The Rubicon Project (US), and Centro (US) are the companies leading the Advertising Software market globally. Salesforce.com, Inc. (US), Facebook, Inc. (US), PubMatic Inc. (US), OpenX Technologies Inc. (US), and Index Exchange Inc. (US) are some other players operating in the global advertising software market
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