A switch from TV advertising to digital advertising, precisely, connected TV advertising is one of the most crucial factors bringing an impact on the expansion of the advertising software market 2020. The advertising software allows ad creation software and video ad making tools, which assists in proposing collective and creative advertisements. Increasing internet penetration and smartphone usage is additionally affecting the expansion of the advertising software market. But, at the same time, data privacy and security concerns are acting as an obstacle to market expansion. The market offers opportunities from the expanding adoption of cloud-based services and the implementation of artificial intelligence or machine learning algorithms with the advertising software. The advertising software market is estimated to bring an impact on developing technologies such as AI, ML, and IoT.
Digital Advertising Software Market has been classified on the grounds of Region, Deployment, Advertising Platform, Vertical, Solution, Advertising Type, Software Type.
One the basis of region, the market has been classified into Asia-Pacific Europe, North America, and the rest of the world. The market in the RoW has been further sub-divided into South America and the Middle East and Africa.
On the basis of deployment, the market has been classified into on-premise and on-cloud.
On the basis of the advertising platform, the market has been divided into mobile-based and web-based.
On the basis of vertical, the market has been classified into media and entertainment, IT and telecommunications, BFSI, education, healthcare, manufacturing, travel and hospitality, consumer goods and retail, transportation and logistics, and others.
On the basis of solution, the market has been divided into search engine optimization, Ad exchanges and verification, data management, Ad server, and others.
On the basis of software type, the market has been classified into non-programmatic and Programmatic.
On the basis of advertising type, the market has been classified into search display advertising, e-mail advertising, advertising, social media advertising, and video advertising.
As per the Market Research Future (MRFR) reports, the following countries have been analyzed for the advertising software market: Mexico, Canada, the US, in North America. Germany, Italy, the UK, Spain, France, in Europe. China, South Korea, Japan, India, and Australia in Asia-Pacific. In the rest of the world, the Middle East and Africa and South America region have been analyzed.
North America presently leads the global advertising software market and has acquired considerable market share. Owing to the existence of major competitors in the market, investing large amounts in the research and development activities to establish the advertising software with modern abilities for propelling the operational results of advertising tasks. The North American region is one of the early adopters of technology, has proficient expertise, and experiences a rise in the adoption of modern technologies such as connected TV and video on demand and among others. The European market is also estimated to have a significant share in the market. The rising number of initiatives taken by the European government to adopt and promote cloud-based services and increased expenses in spending among European countries such as the UK, France, Italy, Germany, and Spain are affecting the market expansion in the regional market.
Asia-Pacific is estimated to be the fastest-expanding regional market during the review period. China and Japan are among the top nations which invest immensely, in the Asia-Pacific region. It acts as a great factor which is driving the market growth in the region. Rising demand for digital advertising and associated services is additionally affecting the market expansion, positively. The worldwide advertising software market in the rest of the world is also estimated to rise at a significant rate during the assessment period due to the increasing demand for offering personalized advertising services to the customers.
The distinguished players in the global market of advertising software are Index Exchange Inc. (US), Criteo SA (France), Adform (Denmark), Google (US), PubMatic Inc. (US), Adobe Systems Inc. (US), AppNexus (US), AdRoll (US), The Trade Desk (US), Amazon.com Inc. (US), The Rubicon Project (US), Comcast Corporation (US), Oracle Corporation (US), dataxu (US), Neustar (US), MediaMath, Inc. (the US), Centro (US), Salesforce.com, Inc. (the US), Facebook, Inc. (the US), PubMatic Inc. (US), OpenX Technologies Inc. (US).
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