Digital Marketing Software Market Competitive Landscape & Strategy Framework to 2022


According to a new market research report ”Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022“, published by MarketsandMarkets™, the digital marketing software market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period

Growing social media and popularity of mobile advertising with increasing number of mobile devices are main drives of the market. Moreover, the growing adoption of digital marketing software by Small and Medium-sized Enterprises (SMEs) is expected to drive the market during the forecast period.

Browse 79 Market Data Tables and 38 Figures spread through 143 Pages and in-depth TOC on “Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022″

Major Key Vendors:

Major vendors in the DMS market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany),, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Social media advertising software is expected to be the fastest growing software in this market. Social media advertising is a big platform and has been booming since the inception of social and professional networking media, such as Facebook, Instagram, YouTube, Skype, Google+, Twitter, and LinkedIn. They have introduced newer ways of connecting to the consumers. Building strong brand image among varied target groups of customers by utilizing digital content is a major factor that is aiding the growth of social media advertising software.

Ask for PDF Brochure @

The consumer goods and retail vertical is expected to be the fastest growing vertical in terms of adoption of DMS solutions and services during the forecast period. The consumer goods and retail vertical consists of companies that generate and commercialize goods and services to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers. The consumer goods and retail vertical is expected to provide growth opportunities for DMS vendors, as the vertical needs effective solutions to build long-term relationship with customers, engaging more number of customers, making decisions based on feedback from every customer, and for expanding demographic reach.

Cloud-based deployment of DMS solutions is preferred by most of the organizations and is expected to be the fastest growing deployment model during the forecast period. The cloud-based deployment model permits users to access the software from anywhere on any type of devices, such as personal computers, laptops, smartphones, and tablets. The cloud adoption offers easy deployment, minimum cost, easy upgradeability, accessibility, and no requirement of initial capital outlay for purchasing the software. The cloud-based deployment model offers higher agility than the on-premises deployment model. As a result, many verticals, such as Banking, Financial Services, and Insurance (BFSI), healthcare and life sciences, government, Information Technology (IT) and telecom, consumer goods and retail, energy and utilities, transportation and logistics, and manufacturing are increasingly adopting cloud-based DMS solutions.

The Small and Medium-sized Enterprises (SME) segment is expected to grow at a higher CAGR during 2017–2022. The DMS solution allows small enterprises to expand their reach among customers at a low cost, improves conversion rates, and helps to generate higher ROI from digital campaigns. The ability of DMS solutions to create brand recognition, and fast interaction between a customer and an enterprise can significantly enhance an enterprise’s ability to record the revenue growth.

Asia Pacific (APAC) is expected to be the fastest growing region in the DMS market. The high growth rate in APAC is attributed to the increasing technological adoption in India and China. Furthermore, in APAC, organizations have started believing that digital marketing can provide a competitive edge over others, can offer better communications between customer and company, and can help to create a strong brand image leading them to transform legacy marketing strategies to digital marketing.

Browse Complete Report @

Key Target Audience for Digital Marketing Software Market:

  • Value-Added Resellers (VARs)
  • Digital Marketing Software Providers
  • Research Organizations and Universities,
  • Consulting Companies
  • Cloud Platform Providers
  • Investors and Venture Capitalists
  • Technology Providers
  • Suppliers, Distributors, and Contractors
  • End Users/Enterprise Users

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.


Mr. Shelly Singh

MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: 1-888-600-6441


MnM Blog:

Visit Our Website:


Showing 0 results
Your Answer

Please first to submit.

Get involved


As a member of this site you will be able to receive aggregates news relating only to those categories that are most relevant to you, submit job listings for FREE, post questions in the Q&A, and more.

Register Now

Feature your company

The Feature Your Company listing is your custom-made (by us) profile page that allows you to add any of the following content: text, videos, links, images. The page will also be listed on the Featured Company landing page. Over 560 unique aggregates users visit the site per day! Complete the enquiry form now to contact us.

Contact us


Are you looking for an aggregate related job? Click here to see our jobs listing supplied by industry experts United Employment.

See Jobs


Reach thousands of budget holders and decision makers by promoting your company on the longest established aggregate website in the US & Canada. Or advertise in our emails which are sent to opted-in subscribers according to their chosen categories. All advertising will display correctly on tablets and mobiles as this site is responsive.