Digital Marketing Software Market Segmentation, Application, Technology and Analysis Forecast to 2022

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According to a new market research report ”Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022“, published by MarketsandMarkets™, the digital marketing software market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period

Growing social media and popularity of mobile advertising with increasing number of mobile devices are main drives of the market. Moreover, the growing adoption of digital marketing software by Small and Medium-sized Enterprises (SMEs) is expected to drive the market during the forecast period.

Browse 79 Market Data Tables and 38 Figures spread through 143 Pages and in-depth TOC on “Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022″

Major Key Vendors:

  • Adobe Systems Incorporated (US),
  • Oracle Corporation (US),
  • SAP SE (Germany),
  • com, inc. (US),
  • IBM Corporation (US),
  • Marketo, Inc. (US),
  • Microsoft Corporation (US),
  • HubSpot Inc. (US),
  • SAS Institute Inc. (US),
  • Act-On Software (US),
  • SimplyCast (Canada).

Ask for PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=52158190

The media and entertainment industry vertical is expected to hold the largest market size during the forecast period.

The media and entertainment vertical is a major contributor to the market growth. Media companies invest in digital marketing software for integrating the data and analytics from multiple sources. The growth of this vertical is due to the demand for video, mobile, and social channels which increase the web traffic and ensure best return on advertising investment delivery across paid search and display channels. The media and entertainment vertical is also reaping the benefits of digital marketing software by providing customers with personalized experience for acquiring new subscribers with an aim to retain them. Data and analytics, email marketing, marketing automation, messaging, and social media marketing are 5 domains where this vertical is expected to invest heavily in the coming years. Hence, the media and entertainment vertical provides various growth opportunities for digital marketing software vendors to invest in.

Social media advertising segment is expected to grow at the highest CAGR during the forecast period.

With the increasing usage of internet, a large number of customers are active on social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hence, these platforms help SMEs and large enterprises to interact with existing and potential customers in real time. Social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

Rapidly growing adoption of digital marketing software solutions is expected to make North America the largest market in the global market

With an increasing adoption of digital marketing software in consumer goods and retail, media and entertainment, manufacturing and other industry verticals in developed economies such as US and Canada, the digital marketing software market is set to grow at a rapid pace in the region. The increasing market share of this segment is predominantly due to the high budget availability to spend on new technologies. One of the major factors driving the growth of the market in North America is personalized marketing material appealing to an individual customer.

Browse Complete Report @ https://www.marketsandmarkets.com/Market-Reports/digital-marketing-software-market-52158190.html

Key Target Audience for Digital Marketing Software Market:

  • Value-Added Resellers (VARs)
  • Digital Marketing Software Providers
  • Research Organizations and Universities,
  • Consulting Companies
  • Cloud Platform Providers
  • Investors and Venture Capitalists
  • Technology Providers
  • Suppliers, Distributors, and Contractors
  • End Users/Enterprise Users

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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