As per the new report by Market Research Future (MRFR), the global network optimization services market will be worth USD 8 billion by 2023, registering a CAGR of 13% during the forecast period (2016-2023).
Drivers and Restraints
Network optimization refers to the technology that is used for improving the network performance in a given environment. Network optimization is considered an essential component that helps in the effective management of information systems. The technology plays a stellar role within the business environment; with the information technology growing at an impressive rate, in addition, various end users from different verticals contributing to the production of large volumes of data. This results in the consumption of significant network bandwidth. Hence, the increasing number of branch offices as well as data centers, elevated adoption of Internet Protocol (IP) video and virtualization, and rising demand for network optimization-as-a-service over cloud are bolstering the growth of the network optimization services market.
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The market for network optimization services is segmented on the basis of application, service type, deployment, and industry.
Application-dependent segments in the global market are Local Area Network (LAN) optimization, Wide Area Network (WAN) optimization, Radio Access Network (RAN), and data center optimization. Among these, the Wide Area Network (WAN) optimization solutions are leading the current market, exhibiting a fast growth. Increasing demand for the implementation of network and application optimization on branch office networks seems to be a positive factor in market growth. In addition, various enterprises have taken applications out of branch offices, combining them with central data centers, followed by the workforce retrieving these requests and dispersing at detached locations.
Services-wise, the market is segmented into consulting service, implementation service, managed services, and maintenance & support services. Among these, the consulting service and implementation service has amassed the largest market share and are noted to show moderate growth. The network implementation service is inclusive of all the hardware and software implementations in the network that demands highly technical skill as well as expertise. Moreover, these services are managed by either the company or are outsourced and managed by a third party.
As per deployment, the network optimization services market can be deployed on-cloud or on-premise. The cloud deployment is considered to be growing at the fastest rate among the two. Although cloud deployment needs large installation cost however it is easy to manage and operate from distant locations as well.
Region-wise, Global Network Optimization Services Market is segmented into Europe, North America, Asia Pacific, and the Rest of the world (RoW).
North America grabbed the lion’s share in the global market in 2016, while touted to retain its top position during the forecast period. North America is inundated with highly developed nations like the United States (U.S.) and Canada. There are various companies that are eagerly capitalizing in the region of North America. The main factor that adds fuel to the growth of the North America market is the rapid adoption of emerging technologies like smartphones and cloud platforms, in addition to the stable economy, infrastructure costs and technology enhancements. In addition, the increased cloud deployments along with the increasing adoption of online service delivery are highly instrumental in the growth of the network optimization market. Moving forward, a number of organizations in the region are adopting inorganic growth strategies in order to solidify their presence on a global platform.
Europe, on the other hand, is anticipated to depict a steady growth over the review period as the market has already matured in countries such as the United Kingdom (U.K) and Germany. Even though the region of Asia Pacific is not holding much of the market share, the region is still in the run to acquire substantial market share in the future backed by the presence of emerging countries such as India, Japan, Australia and China who are the major contributors to the network optimization services market. These countries are continuously adopting the cloud and mobile technologies, boasting of a favorable market for network optimization solution and service vendors.
In the Asia Pacific, the main drivers of the market growth are increased cloud deployments and growing adoption of online service delivery. Moreover, various organizations in the region have adopted inorganic growth strategies to gain a competitive edge amongst their competitors.
Few prominent players in the global network optimization services market are ZTE Corporation (China), Cisco Systems, Inc (U.S.), SolarWinds Inc (U.S.), Nokia Corporation (Finland), Huawei Technologies Co. Ltd (China), Citrix Systems, Inc (U.S.), Info vista (France), Silver Peak Systems (U.S.), NETSCOUT Systems, Inc (U.S.), Riverbed Technology, Inc and Circadence Corporation (U.S.).
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