Internet Protocol Television, commonly known by its acronym IPTV, is a service accessible by users possessing smartphones and other electronic gadgets through internet services. Market Research Future (MRFR)’s findings reveal that the global internet protocol television market is expected to register a decent CAGR over the assessment period. Increasing penetration of internet services is a major factor that has a positive impact on the growth of the market.
Increasing income levels have led to a rise in the demand for smartphones and other gadgets that can access IPTV services. It is assessed to pave the way for the development of the market in the near future. In addition, the rising availability of high-speed internet services is further projected to drive the growth of the internet protocol television market in the years to come. The developments in the networking technology, such as the advent of VoLTE, have boosted the demand for IPTV services. In the near future, the commercialization of 5G services is projected to revolutionize the growth trajectory of the internet protocol television market across the forecast period.
One of the key benefits of the service is that it leverages big data services for providing a personalized experience to the users. It is likely to motivate the IPTV market in gaining quick mileage over the next couple of years. Also, the innovative pricing policies and subscription-fee based models are effective in attracting a larger fraction of users in the coming years. The digitization drive introduced by governments is also extending support to the adoption of the technology. It is projected to lead the augmentation of the internet protocol television market in the nearby future.
On the basis of subscription type, Internet Protocol Television Market has been divided into subscription based and subscription fee.
On the basis of model, the internet protocol television market has been divided into live, and on-demand.
The global internet protocol television market, on the basis of region, has been segmented into Asia Pacific (APAC), North America, Europe, and the Rest of the World (RoW). These segments based on region are also studied on the basis of countries. Europe holds the potential for tremendous growth in the coming years. France, Germany, and the U.K are the key country-level markets in Europe, which is anticipated to contribute to the development of the regional market. North America is a major revenue pocket. It is driven by the rising penetration of internet services. Increasing investments in 5G network infrastructure in the U.S. is anticipated to boost the growth rate of the internet protocol television market. Technological innovations are likely to boost the expansion of the internet protocol television market in the coming years. Asia Pacific is likely to witness disruptive potential in the regional IPTV market. Increasing support by the governments to promote digitization is anticipated to drive the expansion of the internet protocol television market in the region.
Akamai Technologies, Ericsson AB, AT&T Inc., Huawei Technologies Co., Ltd, Tripleplay Services Ltd., Sterlitetech, ARRIS International Plc, Moftak Solutions, Cisco Systems, Inc., and Verizon are some of the major participants of the global international protocol television market profiled in this report.
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