Marketing Resource Management Market 2022 Business Strategies, Revenue and Growth Rate upto 2025


According to a new market research report Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region – Global Forecast to 2025 “, published by MarketsandMarkets, the market is expected to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Key factors driving the MRM market include benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and need for reducing cycle time projections through content deduplication and distribution.

Download PDF Brochure @

Large enterprises segment to hold a larger market size during the forecast period

The adoption of MRM solutions is high among large enterprises, due to high budget allocation, presence of the large number of vendors, digital assets, and workforce, extensive product portfolio and affordability due to economies of scale. Moreover, rising focus on customer experience compelling them to adopt robust marketing technologies that enable automated responses and suggestions for the curated campaign is another factor for the high adoption of MRM solutions among large enterprises.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies. With this, several retailers and consumer goods companies are leveraging the internet by launching their eCommerce site, using different mediums to connect with customers, and using MRM solutions to improve their marketing content distribution across those channels. Owing to this, the consumer goods and retail segment to grow at the highest CAGR.

North America to account for a high market share during the forecast period

North America has always been at the forefront of adopting advanced technologies and has depicted a high adoption of marketing technologies. With this, many companies in North America are increasingly adopting MRM solutions to improve marketing processes and enhance customer and partner experience with better content localization and distribution. Moreover, the direct presence of many major MRM vendors in North America has further added to the high adoption of MRM solutions in North America.

The global MRM market comprises major solution providers, such as SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US),  inMotionNow (US), and Simple (Australia). The study includes the in-depth competitive analysis of key players in the MRM market with their company profiles, recent developments, and key market strategies.

Browse Complete Report @

Showing 0 results
Your Answer

Please first to submit.

Get involved


As a member of this site you will be able to receive aggregates news relating only to those categories that are most relevant to you, submit job listings for FREE, post questions in the Q&A, and more.

Register Now

Feature your company

The Feature Your Company listing is your custom-made (by us) profile page that allows you to add any of the following content: text, videos, links, images. The page will also be listed on the Featured Company landing page. Over 560 unique aggregates users visit the site per day! Complete the enquiry form now to contact us.

Contact us


Are you looking for an aggregate related job? Click here to see our jobs listing supplied by industry experts United Employment.

See Jobs


Reach thousands of budget holders and decision makers by promoting your company on the longest established aggregate website in the US & Canada. Or advertise in our emails which are sent to opted-in subscribers according to their chosen categories. All advertising will display correctly on tablets and mobiles as this site is responsive.