On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the mobile analytics market owing to better network infrastructure, digitization and higher technology implementation. Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the mobile analytics market. The implementation of mobile analytics solution by both small and medium enterprises is increasing rapidly, especially one into retail sector. The mobile analytics is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic software upgrading and seamless integration is driving the market of cloud based mobile analytics market.
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The mobile analytics market has been segmented on the basis of type, vertical and organization size. Mobile analytical tools enables business growth by measuring web traffic, it helps organization by measuring number of visitors at the site through different channels such as different search engines, display ads, emails and social media. To optimize business marketing campaign mobile analytics tools enable organization by offering a tool called URL builder to create custom tracking code for any link on website, that helps enterprises to measure the campaign performance and to identify right marketing campaign for business that drive best visitors.
The mobile analytics market in North America region is growing due to rise of high volumes data by enterprise and need to improve information governance in organizations. According to the study, the mobile analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of mobile analytics market and growing e-commerce trends to attract more customers is driving mobile analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of mobile analytics tools by enterprises. Developing countries such as India and China are adopting mobile analytics software at a large scale owing to increasing e-commerce industries, competitive advantage, growing retail sector is boosting the market in the region. By vertical segment, BFSI and retail sector is driving the mobile analytics market. The region is witnessing high growth in mobile analytics market due to growing technological advancement in cloud, analytics and mobile technologies.
The prominent players in the mobile analytics market are- Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.
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