Native Advertising Market Expected to Expand at a Steady 2022-2030



Global Native Advertising Market: by Type (In-Feed Ads Units, Search Ads, Others), Platforms (Closed, Open, Hybrid), and by Region – Global Industry Sizing, Growth, Trend, Opportunity, and Forecast (2021–2027)

Native Advertising Industry Outlook

The native advertising market was valued at USD XX billion in 2020 and is estimated to register a modest CAGR of XX% during the forecast period (2021-2027). To make the advertising experience less intrusive, native advertising sticks to the strategy of matching the visual design of the digital media platform that is being accessed. Native advertising principles adhere to the practice of making the advertisement content appear and feel like natural content.

Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. Native advertising is designed specifically not to look like an ad, making it harder to ignore.

Get Full PDF Sample Copy of Report:

Rising adoption of native advertising:

One of the major factors responsible for the global native advertising market is that these ads are less disruptive/intrusive than banner ads. Also, native advertisements fit in more lucidly on mobile devices. The rising mobile internet trend makes native advertising logically more effective for marketers and global brands wanting to expand their consumer base. With the increase in the number of smartphone users globally, the reach of native advertisements will also expand, consequently increasing the number of companies interested to advertise through this medium. This will enhance the growth opportunities for the global native advertisement market over the report’s forecast period.

Impact of COVID-19 on Native Advertising Market:

The COVID-19 pandemic prevalence has positively impacted the native advertising market due to the imposed lockdown and shutdown facilities regulations the smartphone users have been increased. This increase is beneficial for advertising companies as they will use this platform to present more ads to attract interested customers. However, the consumers are now also aware of real and fake advertisements as they have spent most of their time using smartphones, giving them appropriate knowledge about real and fake ads. Post-pandemic has widely increased in the global ads output, which is estimated to lead to the additional need for native advertising to the end-users. The players are also investing in native ads advancement to extract benefits from these ads globally.

Make an Enquire before Purchase @:

Scope of the Report

The report outlines the global native advertising market study based on type and platforms.

Based on the type, the native advertising market has been segmented into –

  • In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)
  • Search Ads (Yahoo, Google, Bing, Ask)
  • Recommendation Units (Outbrain, Taboola, Disqus, Gravity)
  • Promoted Listings (Etsy, Amazon, Foursquare, Google)
  • In-Ad (IAB Standard) (Appssavvy, Martini Media, EA, Onespot, Federated Media)
  • Custom / Can’t be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

Based on the platforms, the native advertising market has been segmented into –

  • Closed Platforms
  • Open Platforms
  • Hybrid Platforms

Native Advertising Market: Regional Outlook

Based on the geographical viewpoint, the global native advertising market has been segmented into five geographical regions: North America, Europe, South America, Asia Pacific, and the Middle East & Africa. In 2020, Asia Pacific held the largest market share for native advertising, followed by Europe and North America. Moreover, North America is estimated to project the highest CAGR globally during the forecast period.

Key Global Native Advertising Market Competitors Includes –

The global native advertising market is highly fragmented, with a large number of small players across the globe. The vital native advertising manufacturers operating in the global market are –

  • IAB Playbook
  • Outbrain
  • Taboola
  • Sharethrough
  • AdsNative
  • TripleLift
  • Nativo
  • Instinctive
  • Polar
  • OneSpot
  • Livefyre
  • Others.

The native advertising market report covers a thorough analysis of the market dynamics, business models, segmental/regional analysis, and respective market shares and strategies adopted by the key market players operating globally. It entails an in-depth analysis of the factors influencing the global market and market statistics indicating region-wise and segment-wise market share/growth analysis. The report’s study will outlook one of the most exhaustive market analyses, capturing all the native advertising market aspects.

The native advertising market report provides a thorough analysis of macro-economic factors and every segment’s market attractiveness. The report will include an in-depth qualitative and quantitative assessment of the segmental/regional outlook with the market players’ presence in the respective segment and region/country. The information concluded in the report includes the inputs.

Request for Complete TOC and Figures & Graphs @

Native Advertising Market Report Covers Comprehensive Analysis On:

  • Market Segmentation & Regional Analysis
  • Market Size of 10 years
  • Pricing Analysis
  • Supply & Demand Analysis
  • Product Life Cycle Analysis
  • Porter’s Five Forces & Value Chain Analysis
  • Developed & Emerging Economies Analysis
  • PEST Analysis
  • Market and Forecast Factor Analysis
  • Market Opportunities, Risks, & Trends
  • Conclusion & Recommendation
  • Regulatory Landscape
  • Patent Analysis
  • Competition Landscape
  • 15+ Company Profiles

Native Advertising Market Regional Analysis Includes:

  • North America (US, Canada, Mexico)
  • South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, the Netherlands, Norway, Sweden, Denmark, Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, the Philippines, Singapore, Australia & New Zealand, Rest of Asia Pacific)
  • The Middle East & Africa (Saudi Arabia, UAE, South Africa, Northern Africa, Rest of MEA

Request For Report Description @

Native Advertising Market: Target Audience

  • Smartphone users
  • Potential Customers
  • Trade publications and magazines
  • Government authorities
  • Industry associations and organizations

About US:

Market Statsville Group (MSG) partners with companies and society to confront their essential risks and challenges to capture the enormous opportunities for them. MSG initiated its work in 2017, and since then, the brand is moving to become a pioneer in business advisory and market research services.

We the leading market research and strategy builder with the depth and breadth of solutions that perfectly suit your every need. MSG provides solutions in a wide range of industry verticals in market sizing, analysis, and incisive business insights. MSG experienced research analysts are proficient at digging deep and providing various customizable data that help you make decisions with clarity, confidence, and impact.

Contact US: Market Statsville Group

Eric Martin

416, East standsberry street,

Perkins, Oklahoma 74059, US

USA: +1-580-205-2707 | India: +91-702-496-8807

MSG Blog
LinkedIn | Facebook | Twitter

Showing 0 results
Your Answer

Please first to submit.

Get involved


As a member of this site you will be able to receive aggregates news relating only to those categories that are most relevant to you, submit job listings for FREE, post questions in the Q&A, and more.

Register Now

Feature your company

The Feature Your Company listing is your custom-made (by us) profile page that allows you to add any of the following content: text, videos, links, images. The page will also be listed on the Featured Company landing page. Over 560 unique aggregates users visit the site per day! Complete the enquiry form now to contact us.

Contact us


Are you looking for an aggregate related job? Click here to see our jobs listing supplied by industry experts United Employment.

See Jobs


Reach thousands of budget holders and decision makers by promoting your company on the longest established aggregate website in the US & Canada. Or advertise in our emails which are sent to opted-in subscribers according to their chosen categories. All advertising will display correctly on tablets and mobiles as this site is responsive.