SMS firewall solutions refer to solutions that aid in the protection and blocking of illegal SMS traffic with the help of Mobile Network Operators (MNOs) and SMS aggregators. There are two types of SMS firewall which includes the application-to-person messaging and person-to-application messaging. Both of these types are showing encouraging growth in the coming years. In its latest report, Market Research Future (MRFR) has concluded that the global SMS firewall market is touted to ascend at 10.5% CAGR during the forecast period of 2017-2023. The global firewall market is also anticipated to garner the market revenue valuation of USD 3.31 billion by the end of the review period.
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Owing to various media and entertainment sectors, BFSI, government, and other SMS as a medium to disseminate information, the global SMS firewall solution installation has gained magnified importance. Rise in the application-to-person SMS, stringent government policies, and rising concerns towards the safety and security have led to new growth avenues for the global SMS firewall market. Apart from this, the global SMS firewall market is expected to witness expedited growth owing to other advantages such as augmentation of consumer experience, higher adaptability, fast implementation, and reduction in operational costs. However, some factors are hampering the market growth. Lack of technical expertise in the programming of SMS firewall and anomaly in functionality are known to deter the predicted global market rate.
The global SMS firewall market is studied for a segmentation that is based on SMS type, service, organization, end-user, and region. Based on SMS type, the global SMS firewall market is segmented into application to person and person to application. Among these, the application to person segment is expected to upscale at the fastest pace during the forecast period. Such fast paced growth of the global SMS firewall market is attributable to its wide scope of application in various end-user industries such as finance, banking, healthcare, and travel.
Based on service, the global SMS firewall market is segmented into SMS, A2P SMS, SMS fraud, unstructured supplementary service data (USSD), send routing info, and signalling errors. USSD is similar to SMS service. However, when it comes to a specific time frame within which the transaction can only take place.
Based on end-user, the global SMS Firewall Market is segmented into BFSI, media and entertainment, retail and wholesale, manufacturing, telecom and IT, government, education, and industrial. Of these, the telecom and IT sector is touted to hold the largest share of the global SMS firewall market due to their extensive usage of cloud-based SMS firewalls.
Based on organization, the global SMS firewall market is segmented into small and medium scale enterprises (SME) and large-scale enterprises. Various SMEs are observed to adopt SMS firewall market through the forecast period owing to the cost effective nature and a flexible structure. This is bound to promote the global SMS firewall market growth.
Detailed Regional Analysis
The global SMS firewall market is segmented into the regions of North America, South America, Asia Pacific, Europe, and the Middle East & Africa. In North America, the US is expected to lead the SMS firewall market owing to various aggregators and MNOs having started the implementation of the same on a large scale. The APAC is expected to register large scale growth over the forecast period. Apart from that, various mobile operators are expected implement SMS firewalls to protect malpractices.
Some notable market players include SAP SE (Germany), AMD Telecom S.A. (Greece), Tata Communications Limited (India), Twilio Inc. (US), Anam Technologies Ltd. (Ireland), and Cloudmark, Inc. (US)
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