Network optimization is used for refining network performance for a certain given situation. It is reflected as a significant constituent of operative information systems management. Network optimization plays an important role in industrial enterprise network management. The growing information technology is producing a large amount of data and therefore the companies are consuming larger network bandwidths, thus, network optimization services are accepted by corporations across the globe. Additionally, the growing practice of virtualization is also driving the growth of the market.
The global network optimization services market is segmented into the application, service type, deployment, industry, and region. On the basis of the application, the market is segmented into Local Area Network (LAN) optimization, Wide Area Network (WAN) optimization, Radio Access Network (RAN), and data center optimization. On the basis of the services, the market is segmented into implementation service, consulting service, maintenance & support services, and managed services. On the basis of the deployment, the network optimization services can be deployed either on-cloud or on-premise. The global network optimization services market is expected to reach 8 billion by 2023
The market for network optimization services is segmented on the basis of application, service type, deployment, and industry.
Application-dependent segments in the global market are Local Area Network (LAN) optimization, Wide Area Network (WAN) optimization, Radio Access Network (RAN), and data center optimization. Among these, the Wide Area Network (WAN) optimization solutions are leading the current market, exhibiting a fast growth. Increasing demand for the implementation of network and application optimization on branch office networks seems to be a positive factor in market growth. In addition, various enterprises have taken applications out of branch offices, combining them with central data centers, followed by the workforce retrieving these requests and dispersing at detached locations.
Services-wise, the market is segmented into consulting service, implementation service, managed services, and maintenance & support services. Among these, the consulting service and implementation service has amassed the largest market share and are noted to show moderate growth. The network implementation service is inclusive of all the hardware and software implementations in the network that demands highly technical skill as well as expertise. Moreover, these services are managed by either the company or are outsourced and managed by a third party.
As per deployment, the network optimization services market can be deployed on-cloud or on-premise. The cloud deployment is considered to be growing at the fastest rate among the two. Although cloud deployment needs large installation cost however it is easy to manage and operate from distant locations as well.
By geography, the market is segmented into North America, Europe, Asia Pacific, and Rest of the world. North America is expected was the largest market in 2016 and is expected to dominate the market during the forecast period. North America consists of developed economies, such as the US and Canada. Companies are eagerly capitalizing in North America. The major factor adding fuel to the growth of the North American market is rapid adoption of emerging technologies, such as smartphones and cloud platforms, stable economy, technology enhancements, and infrastructure costs. Additionally, the increased cloud deployments and growing adoption of online service delivery are contributing to the growth of the network optimization services market. Furthermore, many organizations in this region have adopted inorganic growth strategies to strengthen their presence across the world. Europe is expected to show a steady growth over the forecasted period as the market is already matured in countries like the U.K and Germany. Although, Asia Pacific does not hold much of the market share, but the region is expected to grow at a rapid rate due to presence of emerging countries like Japan, India, China and Australia are the major contributors to the network optimization services market in APAC adopting the cloud and mobile technologies and has a favorable market for network optimization solution and service vendors.
Some of the leading players in the market: SolarWinds Inc (U.S.), Cisco Systems, Inc (U.S.), Huawei Technologies Co. Ltd (China), Nokia Corporation (Finland), ZTE Corporation (China), Info vista (France), Citrix Systems, Inc (U.S.), NETSCOUT Systems, Inc (U.S.), Silver Peak Systems (U.S.), Circadence Corporation (U.S.), and Riverbed Technology, Inc.
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